Personalized printing guide: ensure perfect print quality
Our goal is to provide you with the tools and knowledge needed to create a design that truly captures the essence of your brand. This guide will help you avoid misunderstandings and ensure the highest quality order fulfillment.
Below you will find detailed information on
- Accepted file formats,
- The differences between vector and bitmap graphics,
- Guidelines for visual effects and potential color shifts in printing,
- Font requirements,
- Color selection and the systems used for their specification.
We invite you to review the following step-by-step instructions to help you prepare the ideal graphic design for printing.
Personalization: Your company, your design
We tailor every project to the specific needs of your brand. Please send us:
- Your company logo,
- Your advertising slogan,
- A photo or your original graphic design.
Based on your submission, we will select the best printing technique to ensure durability and exceptional quality.
Accepted graphic file formats
To expedite the production process, please prepare your files according to the following guidelines:
- Preferred formats:
- .cdr (CorelDRAW, version 18),
- .pdf (Adobe Reader).
- Also accepted:
- .ai (Adobe Illustrator, up to CS5),
- .eps (encapsulated postscript),
- .psd,
- .bmp,
- .tif,
- .jpg,
- .png Important: For files in .ai, .eps, or .cdr formats, please include a preview bitmap file. For projects containing photos or raster graphics, ensure a resolution of at least 300 DPI.
Vector vs. Bitmap graphics
Understanding the difference between vector and bitmap graphics is crucial for achieving optimal print quality.
- Vector graphics:
- Defined mathematically with curves and polygons,
- Can be scaled infinitely without any loss of quality,
- Ideal for logos, illustrations, and designs requiring sharp, precise edges.
- Bitmap (raster) graphics:
- Composed of individual pixels, each representing a specific color,
- Higher DPI (dots per inch) means better quality,
- Enlarging bitmap images can result in loss of sharpness and quality.
Visual effects and print fading
Special effects applied in your digital design might change during the printing process.
- Common effects:
- Transparency,
- Shadows,
- Lens effects.
Recommendation: For accurate reproduction of effects, convert objects with special effects to a bitmap at 300 DPI in CMYK color space and save as PNG (to preserve transparency).
Fonts: Readability and Conversion to Outlines
Proper font preparation is key to achieving clear, legible prints.
- Conversion
- Whenever possible, convert all fonts to outlines (vector paths) to avoid compatibility issues.
- Minimum size
- Ensure that text height is at least 2 mm.
- Smaller text may become unreadable, depending on line thickness and color contrasts.
If you’re unsure about legibility, we recommend ordering a print sample.
Colors: From Virtual Palette to Print
Colors displayed on your screen may differ from the final printed result.
- Color matching
- Use the PANTONE Plus Solid Coated guide to specify exact shades and provide the corresponding Pantone number.
- Note
- If you don’t specify colors according to Pantone or if your file consists solely of bitmap images, we cannot guarantee color accuracy.
- For bitmap files, we cannot use the Pantone palette for color matching.
- Color systems
- CMYK: The four-color model (Cyan, Magenta, Yellow, Black) used in printing.
- RGB: The three-color model (Red, Green, and Blue) used primarily for digital displays.
- Special Colors (PANTONE): For shades that cannot be achieved solely with CMYK or RGB.
Additional information: If your project requires custom print templates, you can find them in the product cards available in our online store.
Summary
Following these guidelines will ensure that your printed design is both aesthetically pleasing and faithful to your original concept. Attention to detail at every stage—from file format and graphic quality to precise color reproduction—is the key to success.
If you have any questions or need further information, please contact our customer service team. We’re here to help you achieve the best possible outcome!
Ready to submit your project? Follow our guidelines and let your brand shine with uniquely personalized, high-quality printed products.
If you have any questions or need further information, please contact our customer service team. We’re here to help you achieve the best possible outcome!
Ready to submit your project? Follow our guidelines and let your brand shine with uniquely personalized, high-quality printed products.